This weeks reading brought some interesting points to light. Being that we are all creatures of repetition and habit, we normally don’t think that doing or experiencing things that are out of our comfort zone would necessarily bring us joy, but it does. Everyday we fall into repetitious traps that trick our minds into thinking we can expect what happens next. These expectations can sometimes aid us, but a lot of the time it leads to false expectations and disappointment. Having small shifts in the order of our day, or even the order of how you get your coffee in the morning can lead to a release of dopamine, and an improvement in your mood. The reading also reminded us that we are extremely lazy and need things in small doses. The majority of us do not read all of the text on a page at will, we scan first, which makes it that much more important to create hierarchy in layout.
1. My first thesis proposal focuses on wayfinding and how users are navigated through sports complexes. The paper would touch on environmental design, typography, color, the art of how organizations maximize there prophets in concession areas, and user flow.
2. My second proposal would focus on the evolution of typography and how the evolution has impacted the brand of sports franchise’s through history. Why does baseball focus more on typography, while football trends towards illustration? in terms of creating a brand.
3. My third proposal focuses on sports marketing and how the economic and social boom that comes with a sports franchise effects branding and marketing of surrounding businesses.
Just as everything we do in life, our brains seem to be operating with a different set of priorities. Humans (and our brains) are creatures of habit. While we witness certain things in our daily lives, we become used to the parts that stay consistent from day to day. Because of this consistency of certain parts of our lives, we start to tune out the parts that we don’t recognize. In this same aspect, we begin to lose our attention span at some point in the information gathering process. Giving people to many options to get through on a website, displaying information in an un-conventional way, are both examples of ways to lose peoples attention and make for a less-successful design. Just as we can lose peoples interest by clutter, people are drawn to action and movement, so it can be a fine line. Food, sex, and danger are the biggest attention grabber’s for users because these aspects speak to our animal nature.
For project 2 I will be working on a re-brand of the “Hit it Here Cafe”. The restaurant is located in Safeco field (the home field of the Seattle Mariners baseball organization). When Safeco opened it’s doors the Hit it Here Cafe was the place to be, the area of the restaurant allows customers to look over the left field foul pole with an un-interupted view of the game while enjoying great food. As Safeco field has evolved, the restaurant has fallen behind the times, other restaurants such as Edgar’s Cantina, and chain establishments have taken over business.
The goal of the re-brand is to set the restaurant apart from the generic style that it currently holds. As well as highlight the unique assets that make the restaurant what it is.
Because the end result of all design is for the client, or viewer. As graphic designers, or designers in general, we need to keep in mind that the general public want things delivered to them as easy as possible. When designing for web you have to be conscious of the theme/concept, but also the way that users navigate, and how they are pushed through the website. Creating bite sized “loads” of information for people to digest is the best way for people to get through a project. Limiting the work of the user and the mental connections they have to make is what makes a successful webpage.
Overall I received good feedback from Chandler. After discussing my concept we where able to push the idea of bridging the gap between Native and Suburban Lacrosse culture. Using the idea of comparing traditional Lacrosse methods against new technology, specifically the creation of the Lacrosse stick. Another big part of the discussion is making sure that I do not step on anyones toes culturally.
Through research I learned that there are a few associations that are producing applications that provide the same service I was attempting to provide, and doing it very well. I have decided to go another direction that focuses on promoting the Nike N7 sports summit, primarily focusing on the sport of Lacrosse. The Nike N7 sports summit is organized by the N7 fund which aims to benefit Native American youth, and promote a healthy athletic lifestyle. My goal in this event promotion is to highlight the benefits and opportunities that playing an organized sport can provide. Deliverables will be magazine advertising along with possible banner ads and posters.