Unit 10 How people decide

Most of our decisions are made without being totally conscious of what exactly is happening. It is similar to peripheral vision. When we see an action that needs to take place, we often do not have time to think about the consequences or benefits. In addition to making subconscious decisions, we require multiple options to choose from, though too many choices can overwhelm us. There are factors that directly influence the conscious decisions we make. As people in the workforce we are forced to make decisions based on time and budget, as well as creative allowance. Also we have emotional influences. Depending on our mood our choices can vary to a large degree.

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Unit 10 How people decide

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