Thesis Proposal

HOW BRANDING EFFECTS ENVIRONMENTAL WAYFINDING IN MAJOR (SPORTS) COMPLEXES

INTRO – Start of sport(s) complexes

  • Intro of industrial complexes for sport
  • How industrialization of sports created communities
    • What effect did this have on society?

CROWD PSYCHOLOGY –

  • How industrialization shaped crowd psychology
  • How does mob mentality effect architecture/construction
    • Exits, stairs, general flow, etc.
  • Why we move through space the way we do
  • Types of crowds
  • Gustave Le Bon
    • Submergence, contagion, suggestion
  • Freudian
    • Shared experience
    • Primal Horde
  • Deindividuation Theory
    • Typical crowd situations can weaken personal controls, decrease rational thought
  • Convergence Theory
    • Crowd behavior is not a product of the crowd, but the crowd is a product of the coming together of like-minded individuals
    • Similar disposition/actions relate to others in the crowd
  • Emergent Norm Theory
    • Norms emerge from the crowd
    • Key members suggest appropriate action

ARCHITECTUAL MOTIVATION –

  • Industrialization – accommodating the population
    • When/why did the experience need to change
  • Growth of technology
    • Need for expansion
    • Material availability
      • Creative allowance
    • Emergence of digital technology
      • Use in user experience
      • Effect of digital media on UX

BRANDING = EXPERIENCE –

  • Typography
    • Evolution of sign painting
      • How did the change of medium relate to the change of user experience?
    • Does the team brand restrict the creative allowance in architecture?
  • Environmental signage
    • Digital
    • Static
    • Color use
    • Size
  • How does a team brand effect the user experience?
    • Color/font restrictions
    • Promotion VS. experience
      • How do the motivations of the ownership of a franchise effect creative allowance?

BIBLIOGRAPHY

Adamatzky, Andrew. Dynamics of Crowd-minds: Patterns of Irrationality in Emotions, Beliefs and Actions. New Jersey: World Scientific, 2005. Print. ISBN:9812562869

Bon, Gustave Le. The Crowd; a Study of the Popular-mind. New York: Viking, 1960. Print. not able to find ISBN

Broto, Carles. Architecture on Sports Facilities. Barcelona: Structure, 2005. Print. ISBN:9788493400774

Calori, Chris. Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems. Hoboken, NJ: John Wiley, 2007. Print. ISBN:1118692993

Kitchin, Rob, and Mark Blades. The Cognition of Geographic Space. London: I.B. Tauris, 2002. Print. ISBN:1860647049

Li, Chunmei. Sports Architecture. Shengyang Shi: Liaoning Ke Xue Ji Shu Chu Ban She, 2012. Print. ISBN:9789881545015

Moscovici, Serge. The Age of the Crowd: A Historical Treatise on Mass Psychology. Cambridge: Cambridge UP, 1985. Print. ISBN:0521277051

Russell, Gordon W. Aggression in the Sports World: A Social Psychological Perspective. Oxford: Oxford UP, 2008. Print. ISBN:9780198040835

Thornton, Charles H. Exposed Structure in Building Design. New York: McGraw-Hill, 1993. Print. ISBN:0070645388

Westerbeek, Hans. Managing Sport Facilities and Major Events. London: Routledge, 2006. Print. ISBN:0415401097

Gibson, David. The Wayfinding Handbook: Information Design for Public Places. New York: Princeton Architectural, 2009. Print.ISBN:9781568987699

Steinfeld, Edward, and Jordana Maisel. Universal Design: Creating Inclusive Environments. Hoboken: John Wiley & Sons, 2012. Print.ISBN:9780470399132

Bechtel, Robert B., and Arzah Ts’erts’man. Handbook of Environmental Psychology. New York: J. Wiley & Sons, 2002. Print.ISBN:9780471188476

Meilinger, Tobias. Strategies of Orientation in Environmental Spaces. Berlin: Logos-Verl., 2008. Print. ISBN:9783832519971

Zweig, David. “How You Know Where You’re Going When You’re in an Airport.” The Atlantic. Atlantic Media Company, 12 June 2014. Web. 11 Mar. 2015.

“Leading Brands Are Finding Their Way to Immersive Guest Experiences with Reflect WayFinder.” Prnewswire. N.p., n.d. Web. 11 Mar. 2015.

Berger, Craig. Wayfinding: Designing and Implementing Graphic Navigational Systems. Crans-Près-Céligny: RotoVision, 2005. Print.ISBN:9782880468187

Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Hoboken, NJ: John Wiley, 2003. Print. ISBN:9780471746843

Tufte, Edward R. Envisioning Information. Cheshire, Conn. Graphics, 1990. Print. ISBN:9780961392116

Venturi, Robert, Denise Scott Brown, and Steven Izenour. Learning from Las Vegas: The Forgotten Symbolism of Architectural Form. Cambridge, MA: MIT, 2000. Print. ISBN:9780262720069

Advertisements
Thesis Proposal

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s