Project 3 Proposal

For my third project I am going to produce a new identity/brand, as well as a full icon set and environmental graphics for the Waikiki Aquarium in Honolulu, Hawaii. Currently the aquarium has a very subdued brand. It stays in the background of a very energetic and photogenic area of Waikiki Beach. The new icon set/logo/and environmental graphics will bring a much more playful and inviting atmosphere to the business. Another goal of the project is to highlight the endangered species in the aquarium, so there will be a environmental infographic to accompany the other deliverables.


– Week 9 – Icons completed – infographic completed – environmental graphic start

– Week 10 – Environmental graphics W/ icons and identity fully completed ready for critique

– Week 11 – Final project turn-in

Project 3 Proposal

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