For project 2 I will be working on a re-brand of the “Hit it Here Cafe”. The restaurant is located in Safeco field (the home field of the Seattle Mariners baseball organization). When Safeco opened it’s doors the Hit it Here Cafe was the place to be, the area of the restaurant allows customers to look over the left field foul pole with an un-interupted view of the game while enjoying great food. As Safeco field has evolved, the restaurant has fallen behind the times, other restaurants such as Edgar’s Cantina, and chain establishments have taken over business.
The goal of the re-brand is to set the restaurant apart from the generic style that it currently holds. As well as highlight the unique assets that make the restaurant what it is.