For my third project I am going to produce a new identity/brand, as well as a full icon set and environmental graphics for the Waikiki Aquarium in Honolulu, Hawaii. Currently the aquarium has a very subdued brand. It stays in the background of a very energetic and photogenic area of Waikiki Beach. The new icon set/logo/and environmental graphics will bring a much more playful and inviting atmosphere to the business. Another goal of the project is to highlight the endangered species in the aquarium, so there will be a environmental infographic to accompany the other deliverables.
– Week 9 – Icons completed – infographic completed – environmental graphic start
– Week 10 – Environmental graphics W/ icons and identity fully completed ready for critique
– Week 11 – Final project turn-in
As the reading states, we are social animals. Social media has expanded peoples view on what exactly friendship is and what social interaction is. We gain followers/friends on social media and we automatically state “oh I have 600 friends”, when in fact only up to 150 of those connections could be classified as something valuable, the rest are weak ties. In the same way we value connection, our brains and bodies try to do the same when we are talking to someone. Our premotor actions begin to take action as we talk to somebody based on their speech or movement. Our bodies/brains want to mimic motor actions by others because our brain recognizes the actions and wants to replicate those actions. In the same way we try and mimic actions by others, we try and mimic creations by others we envy. This is especially important in design, because we look at so many creative pieces throughout the day/week, when it comes time to create our own projects we have to weed out the previous research and develop originality.
The Hit it Here Cafe began as one of the staples of Safeco Field (home of the Seattle Mariners). The restaurant gives fans the opportunity to dine at a 4 start restaurant while getting a prime view of the game. The restaurant’s name is inspired from the fact that it is located in right field on the second level (home run territory).
As of now, the restaurant follows the generic branding of the stadium. Though the restaurant is separated from the ballpark and requires you to buy tickets/reserve seats, it is tough to say that they even carry a brand. The goal of the re-brand is to give the restaurant a unique identity in order to revive the business, and compete with the other restaurants/dining areas that have opened up around the stadium.
The target audience for this re-brand is bachelors/single people, between the ages of 21-34.
Week 6 – Present core concept / Sketches / Process / Progress
Week 7 – Present progress & possible collateral
Week 8 – Present full project with completed identity and progress on collateral
This weeks reading brought some interesting points to light. Being that we are all creatures of repetition and habit, we normally don’t think that doing or experiencing things that are out of our comfort zone would necessarily bring us joy, but it does. Everyday we fall into repetitious traps that trick our minds into thinking we can expect what happens next. These expectations can sometimes aid us, but a lot of the time it leads to false expectations and disappointment. Having small shifts in the order of our day, or even the order of how you get your coffee in the morning can lead to a release of dopamine, and an improvement in your mood. The reading also reminded us that we are extremely lazy and need things in small doses. The majority of us do not read all of the text on a page at will, we scan first, which makes it that much more important to create hierarchy in layout.
1. My first thesis proposal focuses on wayfinding and how users are navigated through sports complexes. The paper would touch on environmental design, typography, color, the art of how organizations maximize there prophets in concession areas, and user flow.
2. My second proposal would focus on the evolution of typography and how the evolution has impacted the brand of sports franchise’s through history. Why does baseball focus more on typography, while football trends towards illustration? in terms of creating a brand.
3. My third proposal focuses on sports marketing and how the economic and social boom that comes with a sports franchise effects branding and marketing of surrounding businesses.
Just as everything we do in life, our brains seem to be operating with a different set of priorities. Humans (and our brains) are creatures of habit. While we witness certain things in our daily lives, we become used to the parts that stay consistent from day to day. Because of this consistency of certain parts of our lives, we start to tune out the parts that we don’t recognize. In this same aspect, we begin to lose our attention span at some point in the information gathering process. Giving people to many options to get through on a website, displaying information in an un-conventional way, are both examples of ways to lose peoples attention and make for a less-successful design. Just as we can lose peoples interest by clutter, people are drawn to action and movement, so it can be a fine line. Food, sex, and danger are the biggest attention grabber’s for users because these aspects speak to our animal nature.
For project 2 I will be working on a re-brand of the “Hit it Here Cafe”. The restaurant is located in Safeco field (the home field of the Seattle Mariners baseball organization). When Safeco opened it’s doors the Hit it Here Cafe was the place to be, the area of the restaurant allows customers to look over the left field foul pole with an un-interupted view of the game while enjoying great food. As Safeco field has evolved, the restaurant has fallen behind the times, other restaurants such as Edgar’s Cantina, and chain establishments have taken over business.
The goal of the re-brand is to set the restaurant apart from the generic style that it currently holds. As well as highlight the unique assets that make the restaurant what it is.