Through research I learned that there are a few associations that are producing applications that provide the same service I was attempting to provide, and doing it very well. I have decided to go another direction that focuses on promoting the Nike N7 sports summit, primarily focusing on the sport of Lacrosse. The Nike N7 sports summit is organized by the N7 fund which aims to benefit Native American youth, and promote a healthy athletic lifestyle. My goal in this event promotion is to highlight the benefits and opportunities that playing an organized sport can provide. Deliverables will be magazine advertising along with possible banner ads and posters.