Overall I received good feedback from Chandler. After discussing my concept we where able to push the idea of bridging the gap between Native and Suburban Lacrosse culture. Using the idea of comparing traditional Lacrosse methods against new technology, specifically the creation of the Lacrosse stick. Another big part of the discussion is making sure that I do not step on anyones toes culturally.
Through research I learned that there are a few associations that are producing applications that provide the same service I was attempting to provide, and doing it very well. I have decided to go another direction that focuses on promoting the Nike N7 sports summit, primarily focusing on the sport of Lacrosse. The Nike N7 sports summit is organized by the N7 fund which aims to benefit Native American youth, and promote a healthy athletic lifestyle. My goal in this event promotion is to highlight the benefits and opportunities that playing an organized sport can provide. Deliverables will be magazine advertising along with possible banner ads and posters.
The question of what typeface to choose for a particular project can be an eternal search. A huge part of the search is deciding which font is most legible. While we may choose a certain typeface for the web based on our preference, studies have shown that the shapes of letterforms can affect the speed of a persons reading. For instance, we recognize the descenders and ascenders of lower case words much faster than we do all capital letters because of the variance of shapes. It’s the same school of thought when talking about display fonts. It is much harder for us to read a fancy script font because we aren’t used to the letterforms that they present. The way our eyes jump across sentences is called “Saccade”, this is our eyes trying to complete sentences before we have finished them, in order to speed up the process. “Fixation” is the areas that our eyes jump to in order to recognize the word structure.
My first project proposal is for a mobile application that will allow stadiums to offer seating upgrades to costumers at the games. The app will focus directly on the Seattle Mariners organization, in order to promote the franchise and make it a much more adaptable experience for the fans.
The features could be :
Reading this thesis gave me a great sense of understanding for what the newer, and older (more successful) cafe’s branding is going for. Over my life as a designer (all of 3 years) it has become a necessity for me to get out and work in different environments so I don’t end up being too comfortable. Through going out and working in different areas it is clear that everyone has the same idea, “I need to get out and experience a different environment for the sake of creativity, or even sanity”. Working on a group project last quarter I was an eye witness to this desperate need to be in a social (and somewhat antisocial) environment. While in the middle of discussing problems/solutions with the group we noticed that there seemed to be 5 yr. olds running laps around the cafe, with no sort of parental supervision. After trying to ignore the children, I see that there is a group of 6 mothers with strollers who had entered the cafe (this was at 8 p.m). Because of the welcoming and homey feel that the cafe had, the women felt perfectly fine with making themselves at home and letting their children and cares run free. And because everyone else in the establishment was so comfortable, no one seemed to care and went about their business. The brand spoke for itself, because it allowed every person to be completely comfortable with what they needed to do, while also providing good product. On the other end of the spectrum. A new cafe around the corner from my house has begun to serve alcohol, as well as have tv’s with the nights biggest sporting even. The ability to cater towards exactly what the target audience needs is what makes the place successful. College kids are able to grab a beer and study, graduate students are able to grab a latte while they write a paper, instead of having to go to the bar after work you can go to a quiet establishment and watch the clippers game with your choice of quality beverage. It’s all about catering towards your audience.
In everyday life we take the way in which we view the world for granted. We constantly rely on our eyes to solve visual problems without thinking about the way that they are constructed or even shown to us. The most obvious example of this is optical illusions. When we run into an optical illusion our eyes are attempting to finish an equation or solve a problem that might not even be there. While this can usually work to our advantage, it may also lead to an incorrect interpretation. Because we are creatures of habit, and we operate on consistency, we end up missing messages or objects because of the repetition of visual cue’s we see every day. Web design comes with a hefty amount of these cue’s or affordances. As we are designing navigation for a website, you have to keep in mind the affordances that people are used to. Navigation is most commonly placed in the upper right hand corner, with the logo or mark in the upper left. And while we have become used to dealing and looking for navigation on websites, for other operations such as buttons or links, we need another cue to get us to the next step. Using drop shadows, outline strokes, difference in type weight, or difference in type color have all become ways in creating affordance for users. This need to create visual elements that cater to the masses, while also breaking out of the mold and making something new is what makes graphic design so great.